Monday, June 30, 2008

Islamic Fashionista

Rabia Z designs women's clothing, striving to combine her religious and cultural values with a modern sense of fashion. In Islamic tradition, women's bodies and hair are covered to convey the virtue of modesty. However, most women still want to look feminine and pretty. Rabia Z targeted this niche market by offering beautiful fabrics, flattering cuts, and lots of designer details.

She's been very successful because she perceived a unique need and filled it. It came out of her own desire for modern clothing after deciding to cover up in 2001. On top of that, she is fulfilling the general human desire to contribute to her community. As she says in the video, the world sees very little but negative images of Islam. She is showing a positive side that I think most of us, especially women, can relate to.

Ran across this video on Current TV - if you haven't run across this cable channel devoted to "viewer created content," you're missing out. I almost always learn something new, or get a different perspective on a topic. Click on the title above to watch.

Peace.

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