Tuesday, June 3, 2008

Approaching a Problem Creatively


I'm reading Three Cups of Tea: One Man's Mission to Promote Peace . . . One School at a Time by Greg Mortenson and David Oliver Relin. It's a marvelous story of a man who unexpectedly finds his bliss, then goes through an extremely "up and down" (literally and figuratively) journey to accomplish his goal.

So, I was interested to see an article in the New York Times (http://tinyurl.com/4x2jsf) about U.S. women's colleges seeking to attract women from the Middle East to their schools. Their problem: Enrollment in women's colleges has declined within the U.S. Creative Solution: Think differently about recruitment - "If the mountain will not come to Mohammed, Mohammed will go to the mountain." (http://tinyurl.com/4ty65n)

We get so stuck in our same mindsets that it can be really hard to imagine creative solutions to challenges. These colleges, instead of focussing solely on their traditional recruiting methods, went outside of themselves to find new solutions; and, in doing so, are creating educational pathways for women who might not otherwise have access. It's a winning situation for all!

That's my bliss - through helping others, I help myself.

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